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Welcome

Systel Printing understands that our customers want their business, products and image conveyed professionally and strategically throughout their marketing efforts.

We care about our customers and want to make your printing experience effective and efficient. Systel Printing has the skill, talent and time to learn about your project and needs and meet just about any deadline you may have.

Since opening in 2004, Systel Printing Services has strived to provide uncompromising quality and excellence to our customers.. With a drive and a passion for quality, attention to detail and innovation, Systel Printing Services uses expertise and enthusiasm to exceed the expectations of our customers.

We will meet your deadline!

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3 Tips for Successful Point of Purchase Marketing

Getting your point of purchase materials noticed takes skill. Hundreds of other items are fighting for the same attention, hoping to be bought impulsively. Consumers have to get excited and see the value in your point of purchase items—they must feel the urge to buy.

When creating point of purchase materials, opt for bright colors, short and simple messages and engaging graphics. Your main goal is to get people to look. If possible, use an unusually shaped or cleverly designed package—have fun with it.

Once you have a fabulously packaged item, they need to be seen. Placement is key. Whether it’s through a large hanging ceiling-hanging banner, items placed at the checkout stand or on the shelf, make it prominent.

Look for opportunities to pair your item with a complimentary item—for example, cosmetic companies often put nice cases to hold products next to the register.

Need some more point of purchase marketing strategies? Try these tried and true techniques:

Quantity discounts: The magical word here is bundle. (Think shampoo and conditioner pairs). Offer a discount for an item that compliments its neighbor.

Complete the item: There are a few items that would require accompanying accessories—batteries for an electronic device, free appetizers or drinks with an entree, etc.

Change it up: The key to standing out is looking different. Freshen your ideas constantly and seek new ways to market your items. Change the offer, rearrange the displays and strive to always be attention-getting.

Effective point of purchase messages tip the scale in favor of buying at a critical point of analysis. Often, items for sale aren’t on a pre-made list of to-be-purchased items. So it’s your job as a marketer to put effort into making an appealing enough offer.

  • “Working with Systel to achieve our printing needs has been phenomenal. With Systel Printing, we are guaranteed excellent quality prints and affordable pricing. Not only does Systel provide exceptional printing services, but they also support our business in many other ways that aide our mission of “enhancing health, life and survivorship.” - Willonda T

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